Product Spotlight: eController

Sigma Micro's eController system provides direct marketers an integrated Web site that completes the ecommerce triple crown: acquisition, conversion, and retention.

Sigma Micro's eController+ gives you the power to integrate your Web site with your other sales channels to create a real-time, multi-channel store front.

Target Aquired

The primary focus of ecommerce acquisition is to not only find new shoppers within your market, but bring them to your Web site. Sigma Micro’s eController offers two add-on tools, SigmaSearch and WebTrends,to leverage the power of search engine marketing.

Convert Shoppers to Buyers

The eController solution was built to move merchandise. Sigma Micro has developed advanced tools to help make sure you get the right product in front of the right people to encourage purchasing.

Keep Them Coming Back

A significant portion of your marketing budget is dedicated to finding new shoppers. Once acquired, each shopper becomes the retailer’s bread and butter. Sigma Micro’s eController gives you the tools to manage that relationship in the most effective manner possible. For instance, you’ll be able to leverage highly sophisticated email marketing techniques to increase the frequency of shopper purchase and the longevity of customer relationships. All the while, eController reduces the costs of managing that relationship.

eController

The eController solution was built to move merchandise.